We are aware of the GDPR compliance which was implemented for the protection of European citizens. Now comes another act in data privacy – the California Consumer Privacy Act, signed on June 28, 2018, by Governor Jerry Brown.
The CCPA’s intent is to protect California consumers’ rights so that there is privacy and transparency. It will give consumers control, ownership, and also security over their personal information which they choose to share with third parties.
CCPA officially comes into effect on Jan 1, 2020.
Let’s have a look at who it applies to:
The California Consumer Privacy Act dictates that a company or business as a for-profit entity that collects consumer personal data is liable. If you’re a business in the state of California and meet any of the following criteria you are subject to compliance:
- Businesses that earn $25,000,000 or more a year in revenue
- Businesses that annually buy, receive, sell or share personal information of 50,000 or more consumers, households or devices for commercial purposes
- Businesses that derive 50% or more of their annual revenue from selling consumer personal information
The penalty for violating the compliance and is not addressed within 30 days will incur a fee of $7500. Governments have begun to take data privacy seriously, it’s important now to start preparing and focusing on data, security, and other factors. Whether it be GDPR, CCPA, or any other regulation in the future you need to be able to identify, classify, protect, and delete upon request consumer data.